SEO Tutorial Part 3 - Are All Backlinks Equal?

Today I will elaborate on the link value of various backlink types, all with the end result to help your adsense sites rank high...

1) Are the backlinks indexed?

Having a website linking to you doesn't mean you've got a backlink. Only backlinks that are indexed are counted.

How to know if a backlink is indexed? If you are publishing articles, the best way is to Google for a unique phrase of your article, with double quote. For example, you can google for "this is a phrase from your article", including the " ".

This will force Google to return all the indexed articles containing this exact phrase, and if this phrase is unique to your article, you are forcing Google to return all your
articles that are indexed.

Note: If you use the "link: yoursite.com" search in Google or Yahoo, the result is highly inaccurate. This is a known fact in the industry.

2) Are the backlinks from unique contents?

If all your backlinks are from the same article, such backlinks will be discounted.
This means if you publish the same article across a network of article directories, the actual value of all the backlinks will be reduced. They will still count, but not as much.

The current solution in the industry is to spin the article before distribution, so as to 'cheat' Google into believing that those articles are unique. So far this trick works.


3) Are the backlinks from unique domains and IPs?

If all your backlinks are from the same domain or same IP address, such links will also be discounted.   Again, discounted doesn't mean not counted. They still count.


4) Position of the backlink within the linking page

It is rumored that Google discount backlinks from the end of an article because such links are usually links from article directories, where in most cases - you add your
links in the resource box.

I'm not sure if this is true. Assuming it's true, you should try to get backlinks from content syndication network such as EzArticleLink, where you can create backlinks from any part of the article.


5) Anchor texts of the backlinks
This is an important point. Please pay attention to this!

Although theoretically if you want to optimize for "cheap christmas present", you should use "cheap christmas present" (without quote) as your anchor text, but if all your backlinks are using the same anchor text, Google will frown.

Reason?

Google doesn't want you to build links. Remember, in Google's ideal, it wants other websites to link to you because you are good.

Under such ideal, it's impossible to have all 100 links linking to you using exactly the same anchor text! Hence, in your link building process, you should vary
the anchor text.

The strategy I like to use is a mixture of the main keyword and some longer-tail keywords. For example, if I'm trying to optimize for 'cheap christmas present', majority of the backlinks will be 'cheap christmas present'.

Some links should use other longer tail phrases, such as 'very cheap christmas present', 'buy cheap christmas present', and so on...

The beauty of this linking strategy is that the longer tail phrases will reinforce the main keyword phrase, while the main phrase will also reinforce the longer tail phrases.

The result is that you rank well in not just 'cheap Christmas present' but all other longer tail phrases too.

That's another thing I like about EzArticleLink. It allows me to set up 3 anchor texts for every article.

40% of the links will go to the main anchor text and 40% will be evenly spread to the other two anchor texts. The rest of the 20% will be linked from the article title, which rightfully should also include your keywords.

This means for every article I post, I will get hundreds of different anchor text linking to my website, with most of the backlinks being my main keywords.


6) Are the backlinks backlinked?

The idea is this. If webpage A has got other webpages linking to it, and webpage A links to your website, it mean your website has to be quite important.

The experts in the SEO industry call this promote your promotion, i.e. building backlinks to the webpages that link to your website.

As I mentioned before, this is done automatically in EzArticleLink system. I am not aware of any other systems that can do that!


7) Are the backlinks from authority site?
A backlink from a website with high pagerank, i.e. an authority site, is many times more powerful than a backlink from a website with no pagerank, though both are counted, so long as they are indexed.

Though it's not easy to get backlinks from authority site, it's worth the effort. You can get some backlinks from authority site such as ezinearticles, squidoo, blogspot
and social networking sites.

Another way is by posting comments on high PR blogs that 'dofollow'. Remember to build backlinks to these backlinks to boost the link power!

You can easily do so with services like EzArticleLink.


8) Age of the backlink

Finally, the age of the backlinks matters. If you have a webpage with lots of backlinks built years ago, and there are no new backlinks recently, you will realize that the
search engine ranking of the webpage will start to drop.

The reason is simple. To Google, if no one wants to link to you now, it means your webpage is no longer worthy.

It's not necessary to have fresh backlink going to every webpage of your website on a continual basis. But minimally, you should build backlinks to the homepage
of your website on a regular basis.

Tag : AdSense, blog traffic, online business, SEO, tips, Tutorial

SEO Tutorial Part 2 - Link Building Methods

Today I will explain some of the most popular backlinking methods available to get your adsense/websites rank high...

Before I begin, let's quickly go through some fundamentals.

• Link building is about building links FROM other websites to YOUR website, not from YOUR website to OTHER websites. You may laugh, but I have learned that many newbies may find this clarification useful.

• Next fundamental. In the SEO world, we often use the word backlink, which refers to links from OTHER websites TO your website. If you link to other websites, that's NOT a backlink to you.

• Last fundamental. Link building is not just about building backlinks. It's about building backlinks using a particular keyword phrase as the anchor text. For example, if you want to rank for 'cheap christmas present', the backlink that links to your webpage has to be using the anchor text 'cheap christmas present'.

Once you are clear on the fundamentals, let's move on to the exciting part......

Ways To Build Backlinks

1) Google's answer to link building

Officially, Google wants you to create great contents and/or services for your website, so that people can see the value in your website and link to you.

If you strictly follow this strategy, it may take you a long time before you can see any result. But there are ways to accelerate the process as I am about to show you in the list below...

• Create link bait. For example, write an article on 101 ways to do something or a long list of resources. This kind of article will usually arouse people's interest within your niche and thus link to that article. If you have a blog, put your "link bait" article in the Popular Article listing. The idea is to get more people to read that article and increase the chance of them linking to it.

• Provide a useful online application on your website, so that people will naturally link to you in their blogs or forums.

• Distribute free templates or scripts of any kind, such as Wordpress theme, website template, free script, free plugin etc, with a backlink to your website. When people use them, they will have to link to you.

The rest of the methods are not recommended by Google. But they are proven to work and are very likely to continue working for many years to come.

2) Effective textbook ways to build backlinks

Just pick up any SEO ebook and you'll see these proven link
building strategies:

• Distribute articles to article directories, aka article marketing.
• Post comments in blogs.
• Post in forums.
• Create pages in Blogspot, Squidoo, Hubpages and other social networking sites.
• Adding stories to Digg, Propeller and other social bookmarking sites.
• Press release.
• Submit your link to non-reciprocal link directories.
•  Exchange links with friends or other webmasters, through article exchange or blogroll exchange. Though Google doesn't like reciprocal links, reciprocal links still count. Just don't over do it. What Google frowns is EXCESSIVE reciprocal links.

3) Other seldom-mentioned but effective ways to build backlinks

• Create accounts in social networking sites and membership sites that show your profile in public (there are thousands of them out there, with high PR) and include backlinks in your profile. You can create as many accounts as you like. (This method is extremely spammy and your account may be banned. But when done in big numbers, it works.)

• Create your own linking network within your domains. This is applicable to those with lots of domains. You can divide your domains into groups and cross link them. Just make sure that they are not reciprocal links. (This method can be very powerful!)

• Create a simple software and submit it to hundreds of software directories, with a backlink to your website. Most software directories have high PR. These are great backlinks for you.

4) Buy links

Although Google says "do not buy links", buying links still work. If you want backlinks from high PR web pages (not websites), buying links seems to be the only option for most people, including those big companies.

But use it at your own risk. I doubt Google has an algorithm to catch you. In most cases, websites are caught because someone reports it to Google.

5) Participate in link building systems

- Link exchange networks
This is the earliest form of link building system, where webmasters create a link directory on their websites and link to one another. Such links are categorized under
reciprocal links (i.e. I link to you, you link to me).

This kind of link building system is infamous and Google hates it with a passion because it doesn't provide any value other than boosting search engine ranking.

There are rumours that Google ignores exchanged links (or reciprocal links). I doubt it. Google may discount reciprocal links, but it doesn't ignore such links.

Honestly, I am not a fan of link exchange and have never tried any. My advice is stay away from such networks because there are better and safer linking systems out there.

- Content syndication networks
In such a network, you will post articles to a network of blogs or websites within the system. You can view this as another form of article marketing, except that the submission process is much simplified since you are doing it through a centralized system. This is my favorite link building strategies because I can build unlimited backlinks to unlimited web pages.

Most content syndication networks post your article to a network of websites and that's the end of the story. Your article is usually buried deep in the website without
any backlink to it. Although every indexed backlink counts, if you are able to get lots of backlinks that have backlinks from other websites, such 'backlinked' backlinks will
significantly increase the value of your website.

The gurus call it 'promote your promotion'.

Tag : AdSense, blog traffic, SEO, tips, Tutorial

Tips How To Building High Quality Backlinks

If you were to ask an expert internet marketer where they get all their traffic that seems ready to buy the moment they get there, they'd tell you that they rely on the search engines. If you hope to beat out all the other sites on the engines, then you'd better work at getting one way backlinks from relevant sites so that the search engines will favor you. Link building must be done if you ever hope to rank high for the keywords you've chosen. Getting loads of backlinks isn't hard if you just follow the tips you're about to read about. 

You should concentrate on building high quality backlinks, but this doesn't have to be hard and inconvenient. Yes, you will be able to create backlinks when you comment on other blogs that are in your niche. You probably think that making these comments will take too much time. You have the chance to put your name and link in your blog comments.When you leave a comment on a blog, it can include your link and name. First, make comments on blogs that have the same topics as yours because this should get the readers that are interested in the same topics. 

Second, you should be certain that the blog has a high page rank because making comments on this type of blog will provide great backlinks that will be beneficial in more ways than one. You can find tools on the internet that will help ascertain if a blog is a "no follow" blog. Finally, only insert your product name in your anchor text when you make blog comments, and not your personal name. 

You have to remember that your backlinking strategy is better when you have original links and you are ethical about the process. One good way to get backlinks to your website is to use Squidoo or HubPages. These are revenue sharing sites that let you write your own information articles and share them with your specified audience. The plus point with them is that they allow you to post links in anchor text, which makes them a valid candidate for your link building venture. Don't exploit these sites by doing illegal things, but instead utilize them as a part of your link building success. Search engines will view your backlinks as credible since they came from Squidoo and Hubpages, which have a lot of authority. This also means that the pages you create on these sites will have a good ranking be able to boost your own website for your specific keyword. 

What if you discovered a way to get a load of backlinks that was idiot proof? This is of course discussing building links via forums and other discussion sites. Most forums allow you to put your link in your signature box. 

In conclusion, these are simple but productive tips. Implement them now for good results.

Tag : blog traffic, tips

Tips How To Increase Your Blog Traffic

How to increase blog traffic? This is common question from people who want to optimize their blog. Of course all bloggers want to be able to increase traffic to their blogs, but not much people know how to do it. I will share a few things here, hopefully can help.

The basic principle of increasing traffic to your blog

If you want to know how to increase your blog traffic, then the answer is simple "Provide what is needed or that can be a solution for the problems of others." If you can do that, then you already have a solid foundation to start a blog to gain traffic. So the next step you have to do is make a quality article.

Write Good and Quality Articles/Content 

High Quality article will make people come again and again to your blog. Thus, your blog traffic will experience a doubling. The definition of quality articles is to provide the necessary information and can solve the problem of blog visitors. 

Quality articles should also be presented in an interesting language, and of course your blog must make visitors feel comfortable. Today many blogs show gadget that covered the article and hope that visitors want to click on the ad before reading. I better shut the blog as it is, there are many choices in the virtual world 

Blog and social networking 

As I have mentioned earlier that today social networking sites are becoming very popular hence we can say that it is the best way to improve website traffic. You must create your account in Facebook and Twitter. But, you must update your blog section regularly and you must make sure that the blogs which you are using on your site must be informative. 

Resource page and text link 
If you want to improve your blog traffic then using text link is one of the most important steps which you may use. It is true that fancy menus look great but the best way to steer is to use a site map. You must use a link from your page in all the blog pages. 

These are some of the best and simple ways to increase blogs or website traffic and to make users visit your site again and again.

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Tag : blog traffic, online business, tips