Email marketing or usually called email newsletter is directly marketing a commercial message to a group of people using email.
In its broadest sense, every email sent to a potential or current
customer could be considered email marketing. It usually involves using
email to send ads, request business, or solicit sales or donations, and
is meant to build loyalty, trust, or brand awareness. Email marketing
can be done to either cold lists or current customer database. Broadly,
the term is usually used to refer to:
- Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- Adding advertisements to email messages sent by other companies to their customers
Here are a few tips on
how to create an email newsletter from Cynthia Minnaar ( full-time internet marketer and owner of http://www.cyns-home-biz.com) :
1. Maintain focus
A narrowly focused newsletter performs better than a broad themed one.
This is because it is easier to get people to subscribe to it. Also it
is an excellent way to sell targeted niche products.
2. Make use of a good auto-responder
It is very important that your
email newsletter gets through spam filters and into a person's email
inbox.
3. Always be consistent
What is important is that you set a schedule and stick to it. If you
decide on a monthly newsletter then consistently get your newsletter out
every month on the same date so people get used to seeing it.
4. Include useful information.
4. Include useful information.
When people receive useful information they will be glad they subscribe
to your newsletter. Also the more unique information you can include in
your newsletter the more subscribers you will get and keep.
5. Use your newsletter to sell advertising
5. Use your newsletter to sell advertising
Selling top sponsor adverts,
bottom sponsor adverts, classified adverts and email solo adverts is a
way you can make money. Just don’t over advertise in your newsletter to
the point that people can't find the quality information you provide.
6. Use it for Branding
6. Use it for Branding
Ensure that you get the header at the top of
your newsletter. Also if you are going to include colors into your
newsletter make it match the theme of your blog or website.
You will be doing a good job of branding your Internet business when people get used to seeing the same things over and over from you.
7. Publish several email newsletters
You will be doing a good job of branding your Internet business when people get used to seeing the same things over and over from you.
7. Publish several email newsletters
Many Internet marketers branch
into multiple niches but neglect the things that were successful with
when they first started.
By publishing a newsletter for every niche that you are involved in is a great way to make more money in that targeted niche. If you work at adding subscribers to every newsletter you have, you will be amazed at how much more income you can generate.
The above are a few tips on how to create an email newsletter. You will discover that an email newsletter that is published on a consistent basis, to people who choose to receive it, becomes a very valuable business asset.
By publishing a newsletter for every niche that you are involved in is a great way to make more money in that targeted niche. If you work at adding subscribers to every newsletter you have, you will be amazed at how much more income you can generate.
The above are a few tips on how to create an email newsletter. You will discover that an email newsletter that is published on a consistent basis, to people who choose to receive it, becomes a very valuable business asset.
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